Equity Watch

SINGER INDIA may take you to your Bank Singing

Singer India is 136 year old company and its Singer brand a house-hold name in more than 75 countries around the globe.Sir Issac Merrit Singer formed IM Singer & Co. in 1851 with borrowed capital of US $ 40 in New York.Singer made an entry into the Indian sub-continent as early as 1871 when it established its office in Mumbai. Singer and sewing were to soon become synonymous. Now, 136 years later Singer is not only a leading player in sewing machines but has also expanded its product range to become committed to meet all the requirements of any Indian household. Singer now sells a large number of small domestic appliances as well as Food Processors, Electric Irons etc.,

Recently, its earlier MD Mr. KK Gupta who had taken up an assignment at Chambal Fertiliser during late 1999 has come back to Singer India as its VC. KK Gupta has done exceedingly well at Chambal Fertiliser and I have a great regard for his leadership qualities.He has great plans to take the SINGER brand forward.Presently Co’s Financials are nothing to write home about ,but the latest valuations of its brand in India reveals that only the brand SINGER is worth a few times its market capitalisation of Rs. 17 crores. Turn-around in Co’s performance is expected in the next few years.

Buy is recommended at Rs. 11 with one year HOLD

This report has been prepared solely for information purposes and the information contained herein may not be deemed to be an investment advice. Such information is impersonal and not tailored to the investment needs of any specific person. The information contained herein is not a complete analysis of every material fact representing any company, industry or security. The views expressed may change. While the information contained herein has been obtained from sources believed to be reliable, no responsibility (or liability) is accepted for the accuracy of its contents. Investors are advised to satisfy themselves before making any investments and should consult with and rely upon their own advisors whether and how to use such information in making any investment decision. Neither the author nor his firm accepts any liability arising out of use of the above information

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